Last weekendâs UFC 306 pay-per-view (PPV) event broke multiple revenue records.
Not only did the âOâMalley vs. Merabâ card become the highest-grossing UFC event, as well as the highest-grossing show at The Sphere in Las Vegas, it also set a record for the most merchandise ever sold during a live UFC event.
Those types of profits would make a return to The Sphere seem like a no-brainer, but it turns out UFC CEO Dana White has no plans to make a second trip to the high-tech venue, and itâs not because of the hefty production price tag.
âNo, Iâm under contract with MGM,â White told reporters at the UFC 306 post-fight press conference (watch it here). âI told you guys leading up to this, the way that this whole thing played out, tonight was meant to happen. It happened, we did it, we killed it ⌠I have literally been getting blown up by everybody about this event. The other thing we did was that it translated well onto television, too. People felt like it was a different experience than they get on a normal Saturday night for a UFC event.â
In addition to MGM Grand Garden Arena, MGM also operates T-Mobile Arena in Las Vegas, where UFC hosts the majority of its âSin Cityâ events. How White managed to negotiate a one-off at The Sphere is unknown, but it didnât sit well with a certain âdoucheâ at MGM.
UFC 306 featured Merab Dvalishvili capturing the bantamweight title from Sean OâMalley in the five-round main event. In addition, Valentina Shevchenko reclaimed her 125-pound crown by knocking around longtime rival and fellow TUF 32 coach Alexa Grasso.
Its Monday , damn that was a quick assessment !
Now that theyâre under the same umbrella, I could totally see WWE taking the blueprint and running the ball with the Sphere. Itâs probably be a wild show with all the theatrics they do.
Mexican Sphallus not all it was cracked up to be egg?
Broke a new record for âmost merch sold at an eventâ lol
This time next year weâll be judging a UFC eventâs success by how many hotdogs they sell in a single night.
Theyâve probably doubled their profits in advertising alone. Look at that ridiculous Octagon mat! Iâm surprised they didnât paint Buffer like an Oompa Loompa to promote that last Wonka movie.
Someone should tell the article writer that âgrossâ and âprofitâ are not the same thing.
He said all along it was a one and done
LOFL
but where are ufc gonna celebrate chinese independence day?
Why the gell canât the build a replica in the United States??? Dana and his buddies are frickin billionaires
You are aware that the Sphere is Las Vegas right?
âIt should [win an Emmy],â he said at the UFC 306 post-fight press conference. âListen, I talked a lot of sâ for a lot of years about boxing and Showtime. I always like to push the envelope and make it better. When new technology comes out, we try to raise the bar because I think it should be. What these guys pulled off, we should be stepping over Emmys at the office.â
Thereâs two possible categories we could see UFC 306 winning: Outstanding Live Special and Outstanding Digital Innovation. And White promised heâd be making special programming about the event, which would put them in Outstanding Feature, Outstanding Documentary, and Outstanding Edited Event Coverage contention.
Or more importantly jew bag independence day. Ari may get his feelings hurt if and his zionist buds are left out.