UFC 306 is going to feature something very special for viewers and attendees.
This Saturday, UFC 306 — branded Riyadh Season Noche UFC — takes place at Sphere in Las Vegas, headlined by a bantamweight title fight between Sean O’Malley and Merab Dvalishvili. The UFC is promoting the card as “the greatest live sporting event of all-time” and so the promotion is pulling out all the stops to deliver on its grand promises.
Speaking with reporters after the most recent episode of Contender Series, UFC CEO Dana White revealed some of the details about this weekend’s event, including a lucrative “Easter egg hunt” for fans.
“There’s movies, there’s chapters,” White explained when asked about the production surrounding the event. “Each chapter starts before the next fight. So there will be a show open, then the first movie will run and it will end at the end of the fight. Then — we call them ‘worlds’ and the fight will live inside this world. And the world will evolve while the fights are going on, but it will be very subtle. Clouds will move, fires will burn, birds will fly, or whatever the hell is going on in that time, and it will slowly evolve during the fight.
“You know me, I love to break records,” White told reporters at this week’s “Contender Series” press gathering (video here). “This is going to be the biggest gate we’ve ever done in the history of the company, and the most pre-buys on PPV ever, too. People have been buying the event the week before the week before the event. My goal with this thing is to be nominated for an Oscar, an Emmy, and a Grammy. So yes, there will be a documentary.”